Let’s face it, most people in business are interested in social media. Some of you may be wondering “Is this really working or how can I get more from the time and efforts that I spend on social media?”
A good place to start is with the set-up of the accounts that you use. Before you dive into Facebook ads, stop, take a step back and look at the profiles that you have set up from the point of view of a visitor or potential client.
I thought I would share five common areas for improvement that I see when doing social media audits for clients.
Take a look at these five areas and see if you can make improvements to any of your accounts.
1. Links to your email and website – are they included? Do they work?
I often find that links are either not included or if they are included, they’re dead ends. If potential clients can’t find your website or email you, they’ll move on to a competitor.
Test your links periodically and make sure they take people to where you want them to go. Sometimes through no fault of your own, a link breaks. Unless you test it, you may never know that it isn’t working. Do not set and forget.
2. Is the information in your profile complete and accurate?
Share as much information as you can about your business so people can get to know you. Make sure your profile is complete and accurate.
On your Facebook Business Page, for example, you can include a short bio, long bio, mission statement, date founded, your services etc. Check the information periodically and make sure everything is up-to-date.
3. What does your bio say? Is it consistent across all platforms?
Do you have one bio that describes you and your business? Or is it different on each of the channels? If the description of your business is always changing, your business lacks branding and it makes it difficult for your prospective clients to understand who you are and what you do. Don’t be afraid of being redundant. This is one example where redundancy is helpful!
Make sure you represent your business consistently across all platforms. Down the road, if you change your description in one place make sure you change it across the board.
4. Is it easy for people to contact you?
Can people find your contact information? Have you included a phone number and email address? Make sure your clients don’t have to search for a way to get in touch with you.
5. Have you customized your usernames and URLs?
Customizing your URLs can make them easier to remember and your profiles easier to find by people.
Do you know your Twitter handle? Do you know the URL to your Facebook Business Page? If you’re at a networking event and someone asks you for this information, are you able to tell them? I recommend including social media usernames on your business card.
Do you have any other suggestions for ways to improve the basics of your social media account set-up? I would love to hear your ideas!